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Builder of world class brands and businesses. Leader who believes the path to success should be rewarding and fun for the entire team.
Working with “Influencers” can be a key aspect of a marketing plan. But it has to be done with authenticity and meaning for both the individual and the brand to connect with their respective audiences. In creating and managing a multi-year partnership with Tony Hawk, I worked closely with Tony to find the magic intersection that made some memorable moments and moved the needle for both of our brands.
Working with “Influencers” can be a key aspect of a marketing plan. But, it has to be done with authenticity and meaning for both the individual and the brand to truly connect with their respective audiences. In creating and managing a multi-year partnership with Tony Hawk, I worked closely with Tony to find a magic intersection that made memorable moments and moved the needle for both of our brands.