As a way for MINI to connect with the creative class target audience, we partnered with non-profit Sing for Hope. In addition to supporting all 50 pianos across all five boroughs of NYC, we created the 51st piano in the back of a MINI. The #MINIPIANO is #DrivingHope to even more people.
As a way for MINI to connect with the creative class target audience, we partnered with non-profit Sing for Hope. In addition to supporting all 50 pianos across all five boroughs of NYC, we created the 51st piano in the back of a MINI. I identified and established the partnership, had the idea for the #MINIPIANO and oversaw all aspects of #DrivingHope.